Many startups and small business owners turn to free resources and follow a DIY approach to branding their business. While this can help get ideas off the ground, turning to a real branding expert can help take these businesses to the next level. Sara Skolaski, owner of The Spot Coffee, came to me wanting a new logo for her venture as she was working to take her business from mobile coffee shop to her first brick and mortar location. I worked with her to simplify her look and play up the authenticity and kindness found in every part of her business. Organic lettering captures the spirit and uniqueness of the business and all its parts. The Spot believes in working with local artists, makers, and businesses - so a partnership quickly arose with many opportunities to highlight local, quality, and craft. The work below exists because of collaborations with local artists, photographers, and business owners, including Of Creation, Four30 Scones, CJ Signs, CxT Coffee, and Lettering Works.
Coffee Shop Signage - window treatment + in-store counter sign
Product design - travel coffee tumblers
Social media graphics. Photography by Of Creation.